#ShareYourLingo -

Advertising and Integrated Campaign

Software: Illustrator, Photoshop, InDesign, AfterEffects, Premiere Pro

In response to a D&AD set brief for Duolingo, with the challenge to put Duolingo into the hands of 16-22 year-olds.

Share Your Lingo is a social media run campaign with the mission to get more young people excited about learning languages by sharing their experiences with language learning outside of using the Duolingo app itself. Through the hashtag, young people can share shows, books, podcasts and music from their own languages or ones they are learning, and connect with other learners across the world. The campaign allows young people to get more from their learning, and realise that learning a language doesn’t have to take away from their downtime, it can become a part of their downtime.