This project brief was set by designerbriefs on instagram.

YUMM isn’t just a cookie. It’s that “just one more” feeling. Soft buttery cookies made to melt, but not to last. Perfect for gifting. Even better when you keep them. Don’t worry, we won’t tell. Pounce. Devour. Repeat.

Yumm is a cookie bakery that’s not basic. They offer soft buttery cookies that are designed to be instagrammable and addictive. Every batch looks like a gift hitting the sweet spot between street culture and artisanal baking.